The Story Behind Pau Hana Collective
“Pau hana” means finished with work — but for many of us, that’s when life actually begins. This brand was born in that space. Back when photography was the thing that kept you breathing, but the only time to chase it was after work or crammed into a lunch break. Creativity didn’t wait for the perfect moment — it lived in the leftover moments.
That’s the heartbeat of Pau Hana Collective.
We’re built for the ones who chase passion in the margins. The creators, the grinders, the weekend warriors, the fishermen, the surfers, the explorers, the people who refuse to let the daily grind define their life.
And woven into this identity is the spirit of holoholo — to go out simply for pleasure. To cruise. To fish. To skate. To shoot. To golf. To breathe. To be.
Those moments are where the best version of you shows up.
Pau Hana Collective represents that pursuit — of passion, of joy, of self-discovery, of becoming the happiest version of yourself. Every piece we create is made for the after-work hours, the off-the-clock adventures, and the days you choose to go holoholo and live fully.
This is more than a brand.
It’s a community.
A lifestyle.
A reminder that there’s always time for what sets your soul on fire.
Welcome to the Collective.
Where the grind ends, and life finally begins.
Aloha — thanks for being here!
Pau Hana Collective started during a time when photography was the only thing that made me feel alive, but I could only chase it after work or during quick lunch breaks. Those stolen moments became a lifestyle — a reminder that passion doesn’t wait, and neither should we.
This brand is for anyone who’s ever created in the quiet hours, hustled after hours, or chased joy when time was tight. It’s built on the Hawaiian spirit of holoholo — going out simply for the pleasure of living. Whether you’re shooting photos, fishing, skating, exploring, or just cruising, I hope this brand reminds you to do what fills your soul.
Mahalo for supporting the journey.
Here’s to finding your best version — after the grind and out in the world.